![]() ![]() That said, almost none among the handful of Indian animation films that tried to get away from mythology have been successful. "These mythological cartoons are so focused on passing on values or telling a moral tale that they forget that the core of any narrative is about arousing basic human emotions." ![]() Such religion-based content may seem appropriate because there is a large Hindu audience in India, but the key assumption here, she argues, is that actual consumers, the children, want to see this type of content. Animation companies, she says, just draw their plots from mythology: Ramayana in 1992, Hanuman in 2005, Krishna in 2006, and Luv Kush in 2010. "I think a lot of Indian animated content lacks an appealing narrative," says Rishtee Kumar Batra, Assistant Professor, Marketing, Indian School of Business, Hyderabad. What ails the Indian animation industry and what keeps it from connecting with a target audience of children consuming $100 billion worth of toys, clothes, entertainment, food, and other products and services? Click here to Enlarge That Missing Something ![]()
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